Nevada men's basketball season tickets were put on sale to the general public this week, and the cost of admission is going down.
After several years of price increases, the Wolf Pack cut season-ticket prices in every section of Lawlor Events Center, which was planned prior to last season before the COVID-19 pandemic limited attendance at home games to 250 fans or fewer.
Season-ticket prices start as low as $149 for the plaza section, which is a $150 cut from the 2019-20 season. Season-tickets increase to as much as $4,500 for courtside seats, which includes a $800 ticket price and $3,700 mandatory seat premium. Prices have been decreased by as much as $500 in some sections, with the smallest decrease being $50 in the center concourse. The average price decrease is in the 10-15 percent range, with the prices reverting to around the 2018-19 level.
After three straight years of record-breaking attendance marks under coach Eric Musselman, attendance fell sharply in Steve Alford's first year as Nevada's head coach in 2019-20. The Wolf Pack averaged 8,721 fans per game that season (still third in the Mountain West), but drew 32,354 fewer fans than the season prior when it averaged 10,878 fans per game in 2018-19. That decline contributed to a $2 million budget deficit in fiscal year 2020.
"Maybe the Martin twins were a bigger factor than I thought," Nevada athletic director Doug Knuth told Nevada Sports Net at the time. "I thought we would just continue with the same level of attendance and enthusiasm with another great coach and a good team coming back. I thought we’d be able to maintain that same level of revenue and we missed by almost $500,000. That’s a pretty good miss. If you miss by $100,000, percentage-wise that’s not a huge concern. But a $500,000 miss on our projections is a pretty big deal. Again, the enthusiasm or maybe Musselman or the Martin twins when those guys left, it changed.”
With ticket prices decreased and the Wolf Pack expected to be one of the MW's best teams this season, Nevada is hopeful attendance will again rise. The Wolf Pack returns all five starters from last year's 16-10 team and adds three transfers.
Nevada’s 15-game home schedule begins with a two-game homestand against Eastern Washington (Nov. 9) and San Diego (Nov. 12). Eastern Washington is one of four 2021 NCAA Tournament teams to visit Lawlor Events Center this season, joined by Grand Canyon (Dec. 21), Utah State (Jan. 29) and San Diego State (March 5).
Here is a look at the season-ticket price by section compared to the price for the same section in 2019-20, the last time Lawlor Events Center had full capacity.
Wolf Pack basketball season-ticket prices
Courtside: $4,500 (previously $5,000)
Floor premier: $3,100 (previously $3,500)
Lower middle: $1,550 (previously $1,750)
Lower center: $1,400 (previously $1,550)
Basket premier: $1,075 (previously $1,200)
Lower corner: $975 (previously $1,100)
Lower basket: $899 (previously $999)
Center concourse: $449 (previously $499)
Concourse: $249 (previously $399)
Plaza basket: $149 (previously $299)
Fans interested in 2021-22 season tickets can purchase them by contacting the ticket office at 775-348-7225 or by emailing firstname.lastname@example.org.