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Cade McNamara lands NIL that will trace his time at Damonte Ranch in Reno

Cade McNamara
Cade McNamara throws a first-half pass against Penn State during the 2020 season. (Gregory Shamus/Getty Images)

Damonte Ranch High graduate Cade McNamara has a new name, image and likeness (NIL) deal that's being promoted as a Hard Knocks-style look into his life as Michigan's starting quarterback.

The series is called "The Leader" and will include episodes on his time in high school in Reno all the way through the start of Michigan's 2022 season. Fans will be able to interact with McNamara live as the episodes air at a cost of $40 (link to event here).

“This series will explore multiple facets of Cade’s life and journey, including his early years growing up in Reno, Nevada, his time in Ann Arbor and his upcoming senior season,” a press release said. “In each episode, Cade will interact directly with the live viewing audience and provide a rare behind-the-scenes view of life as a starting quarterback at one of the most renowned college football programs in the country. Similar to HBO’s ‘Hard Knocks’ series, yet in a live format with fans.”

The first episode airs live next Tuesday at 4 p.m. Pacific time. The episode will center on Michigan's win over Ohio State last November, a 42-27 victory versus the rival Buckeyes in front of 111,156 fans at The Big House. The win clinched a division title for Michigan, which entered with an eight-game losing streak to Ohio State, with losses in 14 of the previous 15 games against the Buckeyes. McNamara went 13-of-19for 159 yards with an interception in the win.

On the season, McNamara's first as the Wolverines' full-time starter, he went 253-of-398 (63.6 percent) for 3,001 yards, 20 touchdowns and six interceptions, adding two rushing scores. He led Michigan to its first Big 10 title since 2004 and its first College Football Playoff berth, a 34-11 loss to Georgia in the semifinal. McNamara, a junior, will battle with J.J. McCarthy, a sophomore, for the team's starting quarterback job this season.

This is at least the second NIL deal for McNamara, who signed on with Tom Brady's new apparel brand, which launched last January.

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